Comcast's Xfinity negotiating sponsorship of Nationwide Series:

Comcast's Xfinity negotiating sponsorship of Nationwide Series: Comcast's Xfinity is in contract negotiations with NASCAR to become title sponsor of the sport's secondary series. The company's broadband, TV and phone division is considering a five- to six-year deal valued at more than $100 million, according to a source familiar with the negotiations. The potential agreement would see Xfinity pay approximately $9 million in rights fees and $9 million in media and activation in its first year as title sponsor. Its annual spend would increase in subsequent years. Comcast declined to comment. In a statement, NASCAR said, "We anticipate NASCAR will soon be aligned with an outstanding brand that will help take this series to new heights, but out of respect for our current partner and the process, we will not comment on speculation about any potential replacements until there actually is one." Though discussions have moved into the contract phase and NASCAR executives have begun telling officials in the sport that a sponsorship is done, the deal still faces some obstacles. Fox Sports and Comcast-owned NBC Sports are slated to split television rights to the series from 2015 to 2024. Sources said that Fox, which did not respond to requests for comment, wants assurances that Comcast will spend equally on advertising across both of the series' rights holders, Fox and NBC, and not favor its own company, NBC. NASCAR and Comcast are addressing other category issues as well. Provided those issues are resolved, the deal should close and be announced in the coming weeks.(Sports Business Daily)(8-18-2014)

NASCAR Formalizes On-Track Incident Procedure For Competitors

NASCAR Formalizes On-Track Incident Procedure For Competitors

Rule Enhances Sport’s Ongoing Safety Efforts

Daytona Beach, Fla. (Aug. 15, 2014) — In its continued efforts to evolve the safety of its sport, NASCAR announced Friday that it will add a rule that addresses on-track incidents as part of its race procedures. The rule, listed as Section 9-16, will be an addendum to the NASCAR rule book and will apply to all of its racing series, effective immediately.

Section 9-16 On-Track Incident Procedure

During an Event, if a racecar is involved in an on-track incident and/or is stopped on or near the racing surface and unable to continue to make forward progress, unless extenuating emergency conditions exist with the racecar (i.e. fire, smoke in cockpit, etc.) the driver should take the following steps:

·         Shut off electrical power and, if driver is uninjured, lower window net

·         Do not loosen, disconnect or remove any driver personal safety equipment until directed to do so by safety personnel or a NASCAR/Track Official

·         After being directed to exit the racecar, the driver should proceed to either the ambulance, other vehicle, or as otherwise directed by safety personnel or a NASCAR/Track Official

·         At no time should a driver or crew member(s) approach any portion of the racing surface or apron

·         At no time should a driver or crew member(s) approach another moving vehicle

All vehicles not involved in the incident or that are able to continue afterwards should slow down to a cautious speed as outlined in Section 10-4 (Yellow Flag), use extreme care as they approach an incident scene, and follow any directions given by safety personnel or NASCAR/Track Officials. Cars in line behind the safety car should not weave or otherwise stray from the line in the vicinity of the incident.

Robin Pemberton, NASCAR vice president of competition and racing development, says the rule is “part of the evolution of NASCAR’s rules and regulations.”

“Throughout the history of our sport, NASCAR has reviewed and analyzed situations and occurrences that take place not just in NASCAR racing but also throughout all motorsports and other sports,” said Pemberton.  “When we believe we can do something to make our sport safer and better for the competitors and others involved in the competition environment, we react quickly. Safety always has been priority number one at NASCAR.”

As with other behavioral infractions, NASCAR will handle each instance separately when assessing potential penalties.